The new BraunPrize 2012 is embracing the increased relevance of well-designed products that help improve all aspects of everyday life. With most people´s daily challenges becoming increasingly complex and demanding, we are relying on ubiquitous technology, highly connected social structures and our ability to cope with a fast, 24/7 lifestyle. Our everyday has become an artificial environment of architecture and technology and while it seems that the quantity of products around us is consistently increasing, their level of quality is not. We have surrounded ourselves by many things we don´t really value, instead of focusing on fewer but better solutions to help us live our lives.
With this in mind, the BraunPrize 2012 is looking for ingenious solutions and product ideas to make our everyday a better place.
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