A SURVEY into green marketing in Australia has found almost all products carrying environmentally friendly claims are guilty of greenwashing.TerraChoice, an environmental marketing firm, has released its Seven Sins of Greenwashing report, which scrutinises the environmental claims companies put on products to see if they are misleading.
...some marketers are exploiting consumers' demand for third-party certification by creating fake labels or false suggestions of third-party endorsement.
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We as consumers should demand certification for each product sold in Australia and we should be educated about which certification is doing what! Like you have Grean Seal in the US. There are several activ in Australia like GECA for non food products and materials, Green Star for building, FSC for everything made of wood. But I can't find anything for groceries... and the food certification link doesn't mention 'green' at all...
Update: Check this article on Choice Magazine. These are the only logos in the shops you can trust:
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