18 May 2011

Thong Nation: Throwaway Footwear Now Taking on a Greener ‘Sole’

Flip-flops, usually made of polyurethane, are the focus of both recycling and upcycling efforts this spring.

The moment our old friend Mr. Sunshine makes his presence known, socks and lace-up shoes are typically pushed aside in favor of those perennially toe-baring delights known as flip-flops, and boy, what a relief they are. Bestowing the wearer with an instant form of eco-friendly air conditioning during seasonal heat waves — often for as little as one solitary dollar per pair — the rubber-soled wonders seem innocuous enough, but Mother Nature would likely disagree.

Here’s the first problem. Today’s models are commonly made with crude oil-based polyurethane (aka #7 plastic) rather than sustainably produced natural latex rubber, and are almost always excluded from municipal recycling programs.

They are also so impossibly affordable and manufactured in a rainbow of alluring colors and patterns that consumers can easily justify owning a dozen or more pairs, which ends up fueling hyper-consumerism. Rather than spending the time to repair or even creatively upcycle a flip that has met its final flop, we typically chuck and replace what is no longer up to snuff since there’s always an infinite, budget-worthy supply at our fingertips.
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