Instead of designing cradle-to-grave products, dumped in landfills at the end of their 'life,'
MBDC transforms industry by creating products for cradle-to-cradle cycles, whose materials are perpetually circulated in closed loops. Maintaining materials in closed loops maximizes material value without damaging ecosystems.
Cradle to Cradle Design is a new strategy for business growth and prosperity that generates ecological, social, and economic value. It represents a fundamental conceptual shift away from the flawed system design of the Industrial Revolution, not just a damage management strategy.
Mr. McDonough has been a leader in the sustainable development movement since its inception. He designed and built the first solar-heated house in Ireland in 1977 while still a student at Yale University and designed the first "green office" in the U.S. for the Environmental Defense Fund in 1985. He and German chemist
Dr. Michael Braungart co-authored
Cradle to Cradle: Remaking the Way We Make Things (North Point Press, 2002), which has now been published in German, Italian, Spanish, Chinese, and Korean translations. I saw
this documentary in May (in Dutch/English) it was that I first heard of McDonough and Braungart. I like their way of thinking and working. It's not about recycling but about downcycling...
Instead of designing cradle-to-grave products, dumped in landfills at the end of their 'life,' MBDC transforms industry by creating products for cradle-to-cradle cycles, whose materials are perpetually circulated in closed loops. Maintaining materials in closed loops maximizes material value without damaging ecosystems. Cradle to Cradle Design is a new strategy for business growth and prosperity that generates ecological, social, and economic value. It represents a fundamental conceptual shift away from the flawed system design of the Industrial Revolution, not just a damage management strategy. 
Mr. McDonough has been a leader in the sustainable development movement since its inception. He designed and built the first solar-heated house in Ireland in 1977 while still a student at Yale University and designed the first "green office" in the U.S. for the Environmental Defense Fund in 1985. He and German chemist Dr. Michael Braungart co-authored Cradle to Cradle: Remaking the Way We Make Things (North Point Press, 2002), which has now been published in German, Italian, Spanish, Chinese, and Korean translations. I saw this documentary in May (in Dutch/English) it was that I first heard of McDonough and Braungart. I like their way of thinking and working. It's not about recycling but about downcycling...
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