Few of the arts benefited from the late economic boom more than design. After all, when the wealth is flowing, people don’t covet the concerts you see or the books you read. They covet the couch you bought, and then they buy a cooler one.
Looking back, those of us with front-row seats might have known that this design surge would not sustain itself. Two years ago, at the Milan furniture fair, Marcel Wanders, a Dutch designer known for arty provocations, held a thumping party to show off his 15-foot-high lamps and other furniture of distorted Alice-in-Wonderland scale. Never mind that his work was upstaged by his girlfriend, Nanine Linning, who hung upside down half-naked while mixing vodka drinks from bottles affixed to a chandelier. Form followed frivolity. Function was left off the guest list.
Now, given that all those slick Miami condos are sitting empty in the sky, designers like the Campana Brothers, with their $8,910 Corallo chair, and Hella Jongerius, with her $10,615 Polder sofa, might have a harder time selling their wares. Already designers are biting their knuckles over the damage reports.
Will today’s designers rise to the occasion? “What designers do really well is work within constraints, work with what they have,” said Paola Antonelli, senior curator of architecture and design at the Museum of Modern Art. “This might be the time when designers can really do their job, and do it in a humanistic spirit.”
In the lean years ahead, “there will be less design, but much better design,” Ms. Antonelli predicted.
There is a reason she and others are optimistic: however dark the economic picture, it will most likely cause designers to shift their attention from consumer products to the more pressing needs of infrastructure, housing, city planning, transit and energy. Designers are good at coming up with new ways of looking at complex problems.
If household furnishings are to avoid landfills, says Julie Lasky, editor in chief of I.D. magazine, they must be capable of withstanding the vicissitudes of fashion — like the Aalto stool, but at a fifth of the price. “It will be about finding the sweet spot between affordability and durability,” Ms. Lasky said. This kind of innovation means rethinking the economy of production and distribution so that goods are made cheaply closer to home (or in the home, if the most radical ideas are to be taken seriously).
One way or another, design will focus less on styling consumer objects with laser-cut patterns and colored resin and more on the intelligent reworking of current conditions. Expect to hear a lot more about open-source design, and cradle-to-cradle, a concept developed by William McDonough and Michael Braungart that calls for cars, packaging and other everyday objects to be designed specifically for recycling so that their parts and materials are used and reused without waste.
If Ms. Linning’s dangling from the ceiling was a cultural moment now passed, we can look forward to others for an age in which beauty and austerity go together.
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