6 Apr 2011

No ADDED hormones in beef?

Did you see the Coles commercial on no added hormones to beef?

Since when do they add hormones to the beef? It's the hormones given to the cattle during their farming life which makes the beef containing hormones as far as I know!

I think it's a big scam in where a bunch of marketing people came up with a smart turn on the reality to make ignorant consumers believe they buy hormone free meat!

From now on, all the fresh beef you find in our meat departments, in any Coles, anywhere in Australia, will be nothing but 100% Australian beef, with no added hormones. So all that great Aussie beef you love to feed your family will now be even more tender than ever. And whilst this announcement has been years in the planning and cost Coles tens of millions of dollars, we’ve saved the best for last. No added hormones. And no added cost to you.

If they would advertise with hormone free beef I would believe them, this is just a big SCAM!!!

More info here and here)

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