Brita is going to announce a recycling program for its water filter cartridges today.
The Take Back The Filter campaign received a call from Brita brand manager Drew McGowan a few days ago alerting that Brita will indeed begin taking back and recycling pitcher filters beginning in January!
I can only see this as a win! Using the Brita water filter myself since we live here, as the water coming from old lead pipes doesn't taste as good, I use the filters far too long to prevent dumping another big piece of plastic... I am looking forward to hear Brita's recycling plan! Keep you informed!
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