The Fun Theory

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

As a kid I was intriged by the big sculptures of fairytale people in the Efteling theme park who wanted us to put all rubbish in their mouth and sucked it inside while muttering thanks and some were even telling whole stories. We couldn't find enough lolly papers to put in their mouths. I suggest every theme park should have them!

The Fun Theory people have a few interesting examples on their website to get people more interested in recyling bottles and cans. And if you have any good ideas please enter the competition before 15 November and win 2500 Euro



Competition Rules
Find your own evidence for the theory that fun is best way to change behaviour for the better. For yourself, for the environment or something entirely different. Your entries should be presented with a written explanation plus a visualisation of the idea itself. It could be a simple sketch, photos or a film of a prototype. You decide what will do your entry justice. More info here.