Core77 is the proud media sponsor of Betacup, a design competition in search of a solution to the rampant wastage of unrecyclable paper coffee cups. The competition is running on the Jovoto open innovation platform, and Starbucks is sponsoring as part of its aim to serve 100 percent of its coffee in reusable or recyclable cups by 2015.
The winning concept will receive $10,000 so get involved!
Betacup from the betacup on Vimeo.
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