While much work has been done to educate consumers about fuel efficient cars, re-useable shopping bags and water bottles, few people think about the environmental impact of their laundry room.Levis company research demonstrated that the most important thing consumers can do to reduce the climate change impact of their clothes is to return to old-fashioned air drying (almost 80 percent of the consumer care impact).
So Levis are hoping to change habits by changing the conversation. Levi Strauss & Co. is hosting a "Care to Air" design contest to find new innovative, covetable and sustainable ways that people can dry their clothes. Design winners will be eligible for $10,000 in prizes - and help change the way people think about line drying..
Full contest details
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