MARKETERS hoping sales will pick up in one of the worst times for retail in recent history face a movement asking consumers to stop discretionary spending for the whole of October.
Buy Nothing New Month encourages people to investigate second-hand alternatives, extend the life cycle of things and maximise household savings. The movement, which started in Australia last year, aims to counteract pre-Christmas marketing by brands, which are well under way by in-house marketing departments and advertising agencies.
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'Buy Nothing New Month is about positive behaviour change. It doesn't say people shouldn't buy things, just that they should think about how they buy what and why,' he said.
'It also challenges the notion that all consumption is good because it creates jobs. An economy built on wasteful consumption is not sustainable or good for our business, our people or our environment.'
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