AUSTRALIAN consumers are threatening to stop buying products and services that do not show an awareness for the environment, a survey has found.The market for sustainable retail and consumers goods is growing, though Australia is lagging other countries, the Pricewaterhouse Coopers 2008 retail and consumer report concluded.
"Sustainability is the buzzword among retail and consumer groups aiming to create long-term strategies to fight climate change, reduce waste and build a healthier nation," PwC partner Stuart Harker said. Mr Harker, the national retailer and goods sector leader for PwC, said retailers in Australia such as Target, Bunnings, Sussan and Woolworths were all making steps to go green.
"It is being consumer pulled rather than marketing pushed," he said, "and if they get it wrong consumers will start to move their purchases to other organisations."
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