Teaser newspaper ads, billboards and T-shirts asking people to "save Miguel" are in fact a plea by the beleaguered Portuguese cork industry to persuade environmentally conscious consumers to choose cork over plastic stoppers or metal screw caps.Next week the world's largest cork manufacturer, Amorim, will write to winemakers and retailers telling them why cork is the greener option.
The forests of Portugal, which produce most of the world's cork, offset nearly 5 million tonnes of carbon dioxide emissions each year. Producing a tonne of aluminium screw caps generates four times more greenhouse gases than a similar quantity of cork, according to industry analysis.
The ads will argue that if Australian consumers continue to choose caps over corks then the forests, along with 60,000 jobs and the rare flora and fauna that depend on them, will disappear. Seven out of every 10 bottles sold in Australia use screw caps, more than any other country.
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Come on guys, lets help the cork industry in Portugal and design some new products made from cork granulates to save this industry from distinction... And for the architects; use more cork floors...
Hello, you have a nice blog.
ReplyDeleteThanks, you too have a nice blog!
ReplyDeleteThank you for your nice post Wilma!
ReplyDeleteCork bottle stoppers are the main production of Amorim (the world leader in cork oak manufacturing and the people behind ReCORK America), yet any remaining materials from the stopper production process are incorporated into other high-value applications such as Wicanders flooring.
Wicanders cork oak floors represent a generations-old balance between environmental conservation, creation of wealth, and social development that benefits millions of people worldwide.
Their manufacturing process is practically waste-free. Pieces of cork oak that cannot be incorporated into products are used as biomass and are converted into fuel as an energy source. Therefore, there is no waste and no cork oak residue– nothing is discarded, everything is transformed.
For more info Including how you can help us Save Miguel), please visit our blog http://wicanderscorkoakblog.com/2008/08/07/save-miguel/
Thanks a lot!
Nice movie on your blog!
ReplyDeleteI was thinking of giving my students the choice to do a project with cork for their sustainable design project, might be interesting to see the outcome.
Good luck with saving Miguel!