6 Dec 2012
Dulux energy saving paint claims dodgy, claims ACCC
A TOP-selling paint company is accused of using flaky claims about cutting energy bills for consumers by cooling temperatures in the home.
The nation's consumer cop has lashed out at DuluxGroup Australia over allegedly dodgy advertising for a roof and outdoor paint purporting to ease the pain of energy costs.
Documents lodged with the Federal Court in Western Australia allege that Dulux made false, misleading or deceptive claims by falsely representing that, when compared to standard paint of the same colour:
DULUX InfraCOOL roof paint can and will reduce the interior temperature of the living zones of a house by 10C, and significantly reduce energy consumption costs and the carbon footprint of homes.
DULUX Weathershield Heat Reflect exterior wall paint can and will reduce the surface temperature of the external walls by up to 15C, and significantly reduce indoor temperature; and significantly reduce energy costs".
The ACCC alleges that Dulux did not have reasonable grounds to make these representations on its website, Facebook page, print and television advertisements, pamphlets, colour cards and the paint tins themselves.