No way!
Coles imports bread and muffins etc from Ireland. How can they preach it's baked today??? It takes a day to fly to Ireland (highest ecological transport footprint) and weeks by shipping container...
The only reason they do so is to force local bakers to reduce their margins and eventually go out of business.
Read the article
I am baking my own sourdough and kefir breads for years now, and very happy with it, I know exactly what's in it! And nothing better than the fresh baked smell of bread in the house!
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