Diesel launched its Global Warming Ready campaign, a thought-provocative, international advertising concept designed to ignite debate while raising awareness of the issues surrounding climate change. One of the largest in Diesel's Canadian history, portrays the potential look of this new world while representing it in an aesthetically beautiful way.
The shocking effects of Global Warming are not immediately noticeable but are subtly revealed through details in the ads depicting ordinary scenes in a surreal, post-Global Warming world.
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