15 Jun 2010

Oranje koorts - orange fever

That's what they call it in The Netherlands, my country of birth... When there is football, the whole population seems to get mad and turn whole streets into orange color. Literally they decorate houses with all kind of orange rubbish, plastic stuff. Stuff that will be going directly to the dump after the games...

They not only decorate streets, themselves and their kids, but all supermarkets and other companies are giving away football freebies, small cheap items in orange often made from plastic in low cost countries with a short life expectancy in mind literally forced on to you after spending 15 €.

I hate this kind of marketing, the pollution and imposing of this kind of crap to random customers.

Why are they still doing this kind of things while half of the world is trying to live more sustainable? Who is behind this?
How can we stop it?

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