When Jeff Swartz, CEO of Timberland, was buying computers for his footwear-and-apparel company a few years ago, he had questions for a salesman from Dell. “I told him that part of how we decide is based on environmental stewardship,” recalls Swartz. “The salesman said, ‘Our founder is very serious about running our business that way. I’ll ask him to call you.’?” Right, thought Swartz. Michael Dell is going to call me.
But that’s exactly what happened. Dell called Swartz and explained his theories of environmentalism and frugality: that minimizing waste is good for the bottom line. “I was impressed,” Swartz says. So much so that Timberland gave its business to Dell.
It’s an example of the kind of commitment that helped Dell earn the No. 1 spot in NEWSWEEK’s 2010 Green Rankings. Dell got high marks for its strong environmental policies, including free recycling of products worldwide and a ban on the export of e-waste to developing countries. But while feel-good policies may win the trust of potential customers, offering more efficient products closes the sale. And Dell has figured out how to do both, designing desktops and laptops that consume 25 percent less energy than systems produced in 2008. Dell figures these efforts, along with others, have saved its customers more than $5 billion in energy costs over the past few years.
And that's why I write the posts for this blog on a Dell computer! Last year I bought a new big screen monitor which is better for CAD and of course this is a Dell too, it automatically lowers the intensity of the light when you need it less bright and it came in an ingenious packed cardboard box without all the plastic rubble.